What exactly is Cloud Storage?

Jay Hajeer
3 min readJul 14, 2021

Cloud storage has come a long way since its inception and has found wide acceptance amongst both individual users and enterprises. Remember those days when floppy disks, pen drives, CDs were used as external storage devices? When most hard drives offered meagerly a few MB of space and you still felt like a king? Well, times have changed massively now. Box, iCloud, Google Drive, Dropbox are the new norm — leading the era of Cloud storage.

So, what exactly is Cloud storage?

The concept of Cloud has gained traction in the last few decades, introducing users to the idea of virtualization. Cloud storage basically lets you store and manage your data with the source practically unknown to a user. All you need to have is internet and you can connect directly to your data that is somewhere in a location far away.

It is the service provider’s job to let you have access to your files and data whenever and wherever you want, and in the most secure manner. Because the files are residing in the Cloud rather than an offline or local drive, you can access your data on multiple devices at once.

Why Do We Need it?

Cloud storage is becoming a very popular means of storing and managing data for individuals and businesses alike, owing to factors such as cost-effective storage, flexibility and ease of use. Increasing number of companies are now setting aside a budget towards Cloud technology.

Security. Needless to say, security is the prime reason why users lean towards Cloud storage. Unlike physical drives that have high chances of getting corrupted, damaged or worst stolen, leading to data loss, Cloud offers you a safe and secure means to manage your data. With multiple backups available across data centers, Cloud storage vouches for your data, letting you sit back and just focus on your work.

Collaboration. This is a great way to increase your and your team’s productivity. For files available on Cloud storage, multiple individuals can access, edit and improvise the content simultaneously. All your digital assets are present at one central location and easily accessible to any authorized user who might be sitting in another part of the world. This works great for remote individuals working together on a project.

Scalability. Scaling basically means change in size. It could be up or down. It means adapting to increasing (or for that matter, decreasing) demands of any business needs. Scalability is all about managing to handle extra work load, without disrupting or revamping your existing working model, and this is possible in Cloud storage.

Cost Savings. This is perhaps the feather in the hat for Cloud’s USP. Traditionally, companies have been draining huge amounts of money in setting up and maintaining servers and hardware infrastructure. This in turn, also multiplies the manpower and maintenance costs. Cloud ultimately offers a bang for your bucks!

Although the world is going all brouhaha around Cloud technology, the imperative lies upon you and your business needs to understand and evaluate the need. Several companies across the globe have made their transition to Cloud and are reaping the benefits. Now is your turn to join the band wagon.

PSI plays an integral role in helping businesses with the right strategy, process and setup for their Cloud Storage. Customizing a strategy based on every business’s unique requirement is key. This ensures there is no time wasted, extra cost or burden on a business’s operations. Get in touch with us to understand how this would work for your business.



Jay Hajeer

Turning chaos to order, since 1997, in the space of Cloud and Cyber Security